If the White House had announced a 50-year goal to replace half of conventional plastics with bioplastics, we'd probably all be thinking "sure, that could happen." But a 20-year timeline seems awfully unrealistic.
One thing I've learned from coordinating the Processor of the Year award is that few custom plastics manufacturers become successful without changing. Customers, materials and technology are always changing.
The industry must work to credibly combat misinformation. That doesn't mean dismissing legitimate issues or automatically assuming that any criticism of plastics is wrong. But it does mean highlighting the benefits of plastics and working to make plastics safe and sustainable.
Perhaps some retail bag makers will be able to make a case to California that they've made the investments necessary to make their products sustainable. If so, flexible packaging makers should be paying attention.